Canada’s gaming market is thriving. It might not be one of the biggest in the world, but it’s certainly growing at a rate in which it can challenge the very best.
The market is estimated to be worth approximately $4.68 billion, and is a huge driver in regard to the nation’s economy. It’s believed that there are several thousands of people nationwide who are employed within this sector, with some claiming it is over 135,000. This isn’t a real big surprise, given the gaming markets that the Great White North has a noticeable presence or influence within. It’s possible to see the country play a role in almost all types of gaming.
We’ve seen their influence in game titles found at the best casinos Canada offers, while the betting industry has enjoyed a surge in the popularity of esports games within the Canadian market, on mobile devices, and even in board games. However, it’s the video game market where the Maple Leaf country has boomed and has become extremely competitive.
Canada’s competitive video games market
Video games are enjoyed widely around the world. They are a favorite pastime for many, with almost the entire population enjoying them in some capacity. According to statistics, the Canadian player market is made up of 22.2 million gamers, which is more than half of its population (approximately 41 million). In terms of player base, the nation ranks 30th in the world, but 8th in terms of the revenues that are obtained from the industry.
Naturally, this has made the country an attractive proposition for developers within the industry. There are many that have set up operations within the nation’s borders, including Whimsy Games, Bioware, and Behaviour Interactive. It’s also possible to see many of the world’s leading developers have hubs in many of the provinces across the country, thus highlighting the appeal that clearly exists for companies across the industry.
Ontario has been a preferred destination for many game studios. In 2021, it was found that there were 937 video game development companies based in the country. Of those, 298 were situated within the province – more than anywhere else nationwide. Toronto is one of the biggest cities, and this is perhaps why the province has become a ‘home’ of sorts for many developers, as it boasts the infrastructure needed to ensure a competitive gaming market.
Could Canada’s gaming market become more competitive?
There is every chance that Canada’s gaming market could become more competitive, although it’s a question that is hard to answer.
Technology and infrastructure are all likely to develop and advance, making places like Toronto even more competitive. However, other cities worldwide could also benefit from the same features. This may keep Canada in the same position as it currently is, especially if the established markets take advantage of the new innovations that are being experienced.
Nonetheless, it’s all good news for gamers. Players will continue to benefit whether Canada can become more competitive or not.
